Ellie 'n Ro are two little friends who met when they were just six weeks old at a Top Tots class. For three years, we watched our little ones learn and grow. Their sweet budding friendship inspired us, their mamas, to build a brand that would bring other parents and children the same joy we experienced, seeing them explore the world through the magic and wonder of play.

Our brand, believes in the power of imaginary play to shape young minds. This belief is echoed by therapists and foundation phase teachers, who confirm that such play is essential to brain development in young children.

The heart of Ellie 'n Ro was created from playful moments, and even our logo reflects that. What began as a simple doodle of an elephant on a rowboat has become our beautiful little logo, representing the spirit of adventure and friendship that defines our brand. The rowing elephant is a direct nod to the names Ellie 'n Ro, sparking an interest in pretend play and the fantasy worlds children love to explore.